Charles Tyler Smith
Design Leader for Commerce, Growth, and Systems
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ESPN

ESPN

Managing and leading ESPN design to create the preeminent sports destination for fans.

 

ESPN

Streaming · Commerce · Innovation · Management · Mentorship

ESPN has been embarking on a digital transformation across streaming and commerce. I’ve had the pleasure of hiring, leading, and managing the team of designers creating the vision and execution of our new ESPN digital product offerings and “flagship” experiences. The culmination of many years of work will be accessible to fans in Fall 2025.

On our way to bringing fans our updated digital commerce and streaming product, we overhauled our commerce and account management experience across all platforms, added new navigation and ways to browse content, and included ESPN brand moments to accentuate the preeminent sports destination for fans. We also planned for and launched all of the infrastructure and commerce funnels for the disbanded Venu Sports product.Most recently, the name and pricing for the ESPN DTC service was announced at the Disney Upfront ‘25 along with additional pricing and service options. I’m excited for fans to get their hands on all of the features and experiences we’ve created for ESPN. It will be a truly connected sports experience for all ESPN fans.